One human to another
I transform experiences through research, service design, strategy and storytelling
Notable Works
Creating Southeast Asia’s largest cloud kitchen service experience
Redesigning Later Living to empower seniors
Speculating Future Ready Consultancies
Boosting Inter-Generational Connections to alleviate isolation 
Envisioning the Visitor Experience for the Founders’ Memorial
Personal Initiatives
Creative Engagements, sparking explorative thinking through art, design & introspection 
Thought leadership and reflections on Design and Creativity
Designing experiences that make a difference.
I thrive in spaces where creativity fuels real-world impact. Design is not a singular act, but a collective one, where design is not just for users but done with users.
Collaboration
Design with people, not just for them
Curiosity
Ask, wonder, uncover deeper insights and challenge assumptions
Centricity
Place end users and business stakeholders at the heart of decisions
Creativity
Push boundaries to craft innovative, human-centered experiences
Clients
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Guild Living
Ministry of Health
Camden Council
The Age of No Retirement
Agency For Integrated Care
Housing Development Board
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Thoughtworks
Infocomm Media Development Authority
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Mandai Wildlife Reserve
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Design Singapore Council
Singapore Management University
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Grab Holdings
Kerb
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Grab Holdings
Land Transport Authority
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Founders’ Memorial
National Arts Council
National Heritage Board
Bloomberg Philanthropies
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JPMorgan Chase & Co